Let’s talk about presentation tools. Why are visual aids so tricky to use?
Maybe you have too many, maybe you don’t have enough. Or maybe the few you include are just . . . bleh.
To avoid using the wrong picture or video, here are a few tips to help you use three presentation tools better: cartoons, images, and videos.
We all know pictures are worth a thousand words. And that’s part of the reason why we love them in presentations. But are those words the right thousand words?
Figuring out the answer to that question requires understanding the role of the picture. In Speaking Visually: Eight Roles Pictures Play in Presentation, Robert Lane and Andre Vicek break down the uses of images as presentation tools:
Know your pictures and know what kind of work they’re doing—the perfect image meaningfully adds to your presentation. And if they aren’t doing their part, cut ‘em loose.Presentation Tools: 3 Visuals You Need to Know More About Click To Tweet
Sharing a cartoon in your presentation is a great way to engage your audience. Lane and Vicek shared five tips for adding cartoons:
Cartoons are great; they’re especially great when they’re relevant (think Calvin & Hobbes in a child psychology class), quickly understood, and not first.
I can’t talk about presentation tools without talking about moving pictures. (That’s what the young people call them these days, right?) If pictures are worth a thousand words, videos are worth a billion.
Lisa B. Marshall from Quick and Dirty Tips walks us through 6 tips to maximize the effectiveness of video in your presentations:
You are. Not the video. And the “video should never deliver your primary message.”
Videos of customer testimonials lend a lot of credibility to your claims.
When you need to explain a behavior, show it through video rather than describing it.
Like showing and not telling, videos of complex processes are easier to understand than a presenter rambling about how space and time are part of the same continuum.
In addition to customer testimonials, videos of experts also increase your credibility.
Relative to your presentation, videos need to be short. Remember, you’re the one on stage presenting, not the video.
Video is a nice presentation tool to convey a message. Consider using it next time in your presentation. But make sure to go through the checklist to make sure the video is doing all you need it to.6 tips to maximize the effectiveness of video in your presentations Click To Tweet
Using cartoons, pictures, and videos are great presentation tools. Just remember to use them right.